Market Research for Tech Start-Ups
Date: Tuesday 18 May at 3:45 pm for a 4:00 pm start
Location: i.lab Incubator Pty Ltd, Toowong [MAP]
Format: 2 hour seminar followed by networking drinks.
Cost: $30 incl. GST (FREE for i.lab clients & their interns, i.lab advisory panel members and UniQuest staff).
RSVP: MAKE BOOKING
Market Research is a very important component of your company's Business Strategy.
Before any tech venture starts writing wads of code they should be able to answer five questions with a least a modicum of confidence.
- What industry will we be competing in? Who does what and where might we fit? Who might work with me? Where are the 800 pound gorillas?
- Who will pay money for my product? Who has a problem in need of my solution? Where should I focus my product and business? Who is my target market?
- Do I have a winning product? How compelling is my product offer? How compelling are my competitors? How are we differentiated?
- How much should I charge? How much will they pay? How much do I need?
- How many will we sell? Estimating demand.
If you can’t answer these questions, or find answers that don’t fit your plans, your new venture might crash & burn before it even starts.
But how do you find answers to these questions? By doing some basic market research. Let i.lab Incubator show you how.
About Peter Allison
Since 1990 Peter has worked extensively in marketing consulting, working initially with Queensland's leading research firm Marketshare Pty Ltd and then Corporate Context Pty Ltd. During this time he managed his own specialist team of consultants working across a very wide range of industry sectors on projects in Australia, Asia, the Pacific and Europe.
Peter’s experience, across a diverse range of industries, has involved projects in strategic planning, qualitative and quantitative market research, marketing planning, organisational design and development and financial analysis roles.
Peter is currently the Business Development Manager with i.lab Incubator Pty Ltd where he provides hands-on mentoring and assistance to start-up technology companies in the areas of market research, business planning, financial modeling, capital raising and business strategy.
Note: Places are limited - to register simply click on MAKE BOOKING (from mid-April) and submit your details. Parking on site is very limited, please allow ample time to park before the seminar commences.